Every dollar working harder.
Google Ads That Actually Convert
Targeted paid advertising that puts your business in front of ready-to-buy customers across Western Massachusetts.
Get a free auditThe real problem
The average Google Ads account wastes 30 to 50% of its budget. Wrong keywords, wrong hours, clicks landing on pages that don't convert, and nobody watching closely enough.
Profitable campaigns are built backwards from your margins. Before setting a budget, we calculate what a new customer is worth and what cost-per-lead makes the economics work.
“Most clients see cost-per-lead drop over the first 90 days as we cut waste and double down on what converts.”
Scope of work
Exactly what you get.
No vague packages. Here is the specific work we do for every google ads client.
Google Search Ads
Show up at the very top of Google when customers in your area actively search for your products or services.
Local Service Ads
Google-guaranteed LSAs that put your business first in local searches and pay only per verified lead.
Display & Remarketing
Re-engage website visitors across the web with targeted display ads that keep your business top of mind.
Keyword Research & Targeting
Precision keyword selection focused on Western Mass search intent, so every click has buying potential.
Conversion Tracking & Analytics
Full funnel tracking from click to call, form submission, and sale so you know exactly what's working.
Ongoing Optimization
Weekly bid adjustments, A/B ad copy testing, and negative keyword pruning to lower cost-per-lead over time.
How we do it
Our approach to google ads.
- Campaign architecture built around your goals: Search, Local Service Ads, Display, Remarketing
- Keyword research targeting buying intent, not just search volume
- Aggressive negative keyword lists from day one, so bad clicks stop before they cost you
- Ad copy with A/B testing built in from the start
- Landing page review before launch. We won't send traffic to a page that won't convert
- Full conversion tracking: calls, form fills, purchases, whatever matters to you
Why it matters
What separates us from the agencies charging the same price.
- Margins before budget
- We calculate the economics of a profitable campaign before recommending any ad spend. If the math doesn't work, we tell you.
- Negative keywords first
- The fastest improvement in most accounts is stopping bad clicks. We build aggressive negative keyword lists from day one.
- Landing pages, not homepages
- Sending ad traffic to your homepage wastes money. We review the destination and recommend fixes before launch.
- Weekly, not monthly
- Ad performance changes fast. We review bids, search terms, and conversions every week and adjust before small leaks get expensive.
Serving all of Western Mass
Google Ads for businesses in every town.
From Springfield to Greenfield, Northampton to the hilltowns, we know the google ads landscape in every corner of the region.
All 72 towns we serveCommon questions
Google Ads questions we hear most.
How much does Google Ads cost?+
How quickly will I see results?+
Do you manage Facebook and Instagram ads too?+
What industries do you run Google Ads for?+
Complete the picture
The other three.
Local SEO
Rank #1 on Google for your city and services across all of Western Massachusetts.
Web Design
Fast, mobile-first websites that rank on Google and turn visitors into customers for Western Mass businesses.
Social Media
Strategic social media management to grow your audience, drive engagement, and generate leads for your Western Mass business.
Free audit, no obligation
Ready to talk google ads?
We'll review your current setup, show you what competitors in Western Mass are doing, and give you a clear picture of what we'd do differently.
Get my free audit